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 Chu said the
company plans to open 6-8 stores between Inland
Empire and the greater Los Angeles area in 2008.
Mizati is targeting the greater Los Angeles area for the site of
its second Wheel Lots custom wheel rent to own store. Wheel Lots
is a wholly owned subsidiary of Mizati Luxury Alloy Wheels, Inc.
"Initially we were focusing on the Inland Empire area. However,
since this October when we launched our radio campaign, we
realized that in order to assist our customers after they made
purchases, we would like to have the second Wheel Lots store
cover a different part of the city," Mizati CEO Hazel Chu said.
Chu said the company plans to open 6-8 stores between Inland
Empire and the greater Los Angeles area in 2008.
Mizati opened its first Wheel Lots in July. The pilot store
reported "sluggish" first month sales (see
story).
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